About - folks & clans

The Story

After spending a significant amount of time traveling different locations of Morocco known for their long-standing weaving heritage, I founded folks & clans. My passion project has grown beyond my wildest ambitions into a full-fledged business, with the purpose of breaking away from chain store offers by sourcing original, authentic, and whimsical products full of individuality.

To this day, I am still looking in different parts of Morocco for one-of-a-kind, gorgeous, eclectic, quirky and strange rugs and fabrics that you won't find anywhere else. I hope my selection of one-of-a-kind and whimsical items inspires you to be awesomely bold in your interior decor.

The entire philosophy of folks & clansis around the craft since the imperfection inherent in human gesture versus machine provides exclusivity and poetry to the pieces.

folks & clans
folks & clans

My selection distinguishes out because we value the exceptional over the ordinary. Instead of the normal market trends, you'll find handpicked rugs that speak to the essence of Moroccan artistry. Each rug is a one-of-a-kind masterpiece chosen for its authenticity, quality, and tales.

I understand the challenges of building a dream business while maintaining a fair relationship with all stakeholders. However, I regard this as a critical obligation rather than a barrier. folks & clans strives to go above traditional business rules and redefine success by incorporating ethical considerations into every part of my operations.

- Nouamane.